http://www.opengardensblog.futuretext.com/archives/2008/05/my_favourite_ad.html Wireless mobility - Innovation - Digital convergence - mobile web 2.0 Thu, 19 Jan 2012 13:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.opengardensblog.futuretext.com/archives/2008/05/my_favourite_ad.html/comment-page-1#comment-1487 Rules of Engagement Blog Thu, 27 May 2010 03:48:09 +0000 http://dev5.indigocontenthost.co.uk/archives/2008/05/my_favourite_ad.html#comment-1487 That's a cool commercial (although incredibly long) but it's not the best example of engagement marketing. Engagement marketing requires active participation. Engagement marketing goes beyond consumers evolving a brand to consumers interacting with a brand on an individual level. That’s a cool commercial (although incredibly long) but it’s not the best example of engagement marketing. Engagement marketing requires active participation.
Engagement marketing goes beyond consumers evolving a brand to consumers interacting with a brand on an individual level.

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