Alan Moore talks about Engagement marketing – a term he created and refers to it as
Engagement marketing, sometimes called “participation marketing,” is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.
While this ad does not invite consumers to actively participate(and has been around for a while) .. It remains one of my most engaging advertisements and one I have watched probably maximum number of times – besides being one of the best songs from a recent artist
What is your example of an ad that has engaged you most and why? Hopefully it may even ask you to participate in some way(perhaps even as a comment on YouTube)
In fact, this blog itself may well be an example of engagement marketing in action i.e. I have engaged with the brand by actively blogging about it
Every time I visit this stretch of San Francisco, I have the image of the bouncing balls i.e. the ad transcends to a physical place by superimposing in your mind. And I suspect it does the same to many people ..