My favourite ad: The best example of engagement marketing?

Alan Moore talks about Engagement marketing – a term he created and refers to it as

Engagement marketing, sometimes called “participation marketing,” is a marketing strategy that invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs.

While this ad does not invite consumers to actively participate(and has been around for a while) .. It remains one of my most engaging advertisements and one I have watched probably maximum number of times – besides being one of the best songs from a recent artist

What is your example of an ad that has engaged you most and why? Hopefully it may even ask you to participate in some way(perhaps even as a comment on YouTube)

In fact, this blog itself may well be an example of engagement marketing in action i.e. I have engaged with the brand by actively blogging about it

The singer is Jose Gonzalez and you need to go to the very last frame to see who this ad is about. You can also read more about Jose Gonzalez HERE

Every time I visit this stretch of San Francisco, I have the image of the bouncing balls i.e. the ad transcends to a physical place by superimposing in your mind. And I suspect it does the same to many people ..

Comments

  1. That’s a cool commercial (although incredibly long) but it’s not the best example of engagement marketing. Engagement marketing requires active participation.
    Engagement marketing goes beyond consumers evolving a brand to consumers interacting with a brand on an individual level.