Enterprise 2.0 and product design ..

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I have been blogging about the Enterprise 2.0 conference before .. and one missing element in my view is an emphasis on product design.

I have been reading Wharton professor Karl T. Ulrich ‘s excellent book Product Design and Development and applying these ideas to Enterprise 2.0.

I am curious to see if anyone else has read this book?

In a nutshell, my thinking is: I am trying to understand the basic concepts of product design and then applying the ideas of Enterprise 2.0(Collaboration etc) to these stages

Any comments welcome

Shall blog more on this over time