http://www.opengardensblog.futuretext.com/archives/2008/04/why_mobile_soci.html Wireless mobility - Innovation - Digital convergence - mobile web 2.0 Thu, 19 Jan 2012 13:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.opengardensblog.futuretext.com/archives/2008/04/why_mobile_soci.html/comment-page-1#comment-1473 Patrick Lord Mon, 28 Apr 2008 16:47:02 +0000 http://dev5.indigocontenthost.co.uk/archives/2008/04/why_mobile_soci.html#comment-1473 And of course social networks, mobile or otherwise, have your profile details, your history of searches and other activities, and this social profiling is a gold mine for advertisers. And of course social networks, mobile or otherwise, have your profile details, your history of searches and other activities, and this social profiling is a gold mine for advertisers.

]]> http://www.opengardensblog.futuretext.com/archives/2008/04/why_mobile_soci.html/comment-page-1#comment-1472 Patrick Lord Mon, 28 Apr 2008 16:43:22 +0000 http://dev5.indigocontenthost.co.uk/archives/2008/04/why_mobile_soci.html#comment-1472 I think that mobile social networks run the same risk of propagating copyright material as the standard PC-based animal we're all used to, except in smaller quantities at present thanks to bandwidth issues (video streaming is blocked on many carriers for example and is very expensive too). Providing channels of user generated content is not the only way to target advertising. There is always location, context, and mobile search ... for example I'm at Charing Cross station in London and I'm looking for friends nearby. The service could also serve up an ad for a cafe in the area alongside the search results. Mobile is just another channel, but it's the eyes and ears of the internet right in your pocket because the mobile is one complex sensor in your pocket (location, wifi, bluetooth, IR, Camera, voice, text, ....) and this sensory information can be used to determine more precisely the context of the user in order to serve more targeted ads. And highly targeted ads (as part of a wider multi-channel advertising mix) are very powerful indeed. I think that mobile social networks run the same risk of propagating copyright material as the standard PC-based animal we’re all used to, except in smaller quantities at present thanks to bandwidth issues (video streaming is blocked on many carriers for example and is very expensive too). Providing channels of user generated content is not the only way to target advertising. There is always location, context, and mobile search … for example I’m at Charing Cross station in London and I’m looking for friends nearby. The service could also serve up an ad for a cafe in the area alongside the search results. Mobile is just another channel, but it’s the eyes and ears of the internet right in your pocket because the mobile is one complex sensor in your pocket (location, wifi, bluetooth, IR, Camera, voice, text, ….) and this sensory information can be used to determine more precisely the context of the user in order to serve more targeted ads. And highly targeted ads (as part of a wider multi-channel advertising mix) are very powerful indeed.

]]> http://www.opengardensblog.futuretext.com/archives/2008/04/why_mobile_soci.html/comment-page-1#comment-1471 Gareth Mon, 28 Apr 2008 08:25:00 +0000 http://dev5.indigocontenthost.co.uk/archives/2008/04/why_mobile_soci.html#comment-1471 Mobile social networks have the potential to generate allot more revenue. on the smaller screens you are forced to watch ads more often. twitter and Jaiku type services may be the begining of this trend. Mobile social networks have the potential to generate allot more revenue. on the smaller screens you are forced to watch ads more often. twitter and Jaiku type services may be the begining of this trend.

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