Web 2.0 set for enterprise spending boom .. Too bullish even for me .. but the BBC seems to think so! I agree with the Enterprise focus to some extent but tempered by the econmonic downturn .. i.e. with a slowing down of the economy, will companies see Enterprise 2.0 as mainstream?
I think there are clearly some value propositions .. but merely wikis and blogs wont do it. Prior to entering the mobile data industry, I used to work for PeopleSoft/Oracle Corporation – and selling anything to corporate is always a different value proposition from the Web 2.0 model i.e. essentially we are selling a license model/SAAS model. So, while tools (blogs and wikis) may be sold in this way, its another thing to sell the value proposition .. I think thats missing and to do that we need to tie back the service to cost reduction, product design etc. I have blogged about this idea a while ago in Enterprise 2.0, Web 2.0 and mobility. And obviously I believe that mobility will have an important role to lay in Enterprise 2.0 as well(Dont think of just phones – think HSDPA and other applications) as well as developments like Cloud computing