This week’s Carnival of the Mobilists #105 is up at mobilepointview. Always a great read!
Sir Edmund Hillary – RIP
Mobile Sunday Barcelona: Meeting of mobile bloggers at 3GSM ..
As per every year, there is an informal meeting of bloggers at Barcelona organised by Rudy De Waele. I am attending as are many other prominent bloggers. If you are interested, feel free to drop in at Mobile Sunday Barcelona
Product marketing/bizdev position with VSNL based in London ..
This may be useful for you
biz dev / product marketing person to be based in London – someone with 8-10 years work exp, exposure to the enterprise mobility space, and the ability to work with internal and operator sales teams.
Organization is www.vsnlinternational.com
IMP: .. Please contact : angira.agrawal at vsnlinternational.com (not me!)
RESPONSIBILITY & CONTEXT
- support and evolve VSNL International’s mobile services business
- The position’s prime function is to determine the market specific marketing and sales plans
- play an active role in supporting and stimulating the Sales organization.
- responsible for driving the business growth of all the Enterprise Mobility Applications and services through optimal pricing, positioning, regional business strategies, bundling and packaging for the international mobile market
- support new product development and go to market strategies
- responsible for channel partner, such as mobile operators, strategy and execution, and ensure their success
As a Marketing manager
- need to develop the marketing and communication plan including media strategy and execute effectively
- Key accountabilities include develop branding and positioning in the industry in alignment with our product strategy.
EXIGENCES/QUALIFICATIONS
· 8+years of professional experience, including a minimum 3-5 years in Product marketing or business development or sales
· B. Eng. or equivalent with an MBA in marketing;
· Marketing and/or sales experience in the enterprise applications domain, preferably with wireless applications
· Successful past experience on interacting with international partners;
· Solid knowledge of the mobile market and understanding of wireless technologies
· Capable of driving cross-functional activities with groups located in many sites and time-zones;
· Strong business acumen; like working under pressure and has a strong record to meet deadlines;
· Superior ability to analyze and synthesize information, and use it to provide recommendations and action plans
· Strong verbal and written communication skills; excellent knowledge of spoken and written English. Speaking other foreign languages would be a plus.
Privacy and revocation: two sides of the same coin – a new privacy model for the social web

This is another idea I have been thinking of over the holiday season ..
It is inspired from a social network called Ecademy – of which I am a member .
Although I don’t agree with all of its policies , it still has some good members ..
As a simplified view .. There are two forms of members : The orange stars and the black stars. The black stars pay more. They have the privilege of sending messages to all their contacts.
This leads to a whole bunch of sales pitches .. for instance – masquerading as holiday greetings.
I have a very liberal and an open approach to networking i.e. I will try and meet/speak to people if I can. However, there are some who will take advantage of this .. as in the case of these spam messages.
Is there a better way to handle this going forward?
Conventional privacy models lean towards a closed, digital fortress. These can take many forms – linkedin introductions, signed applications, third party trust endorsers etc etc ..
However, these methods don’t fit the current open web ecosystem and more importantly a future web based ecosystem where there is a tendency to give up privacy with a younger generation.
So, what is the solution?
Let us first consider that social networks are increasingly going to be the primary form of interface to the Web for many of us Beyond Web 2.0: The social web or the semantic web ? and the rise of the Umbrella social networks . For many teens, that’s already the case with facebook
Unlike the Open Web, the social network has some form of structure(profiles, messages etc etc)
Hence, the proposition is: privacy and revocation go side by side
Taking the ecademy example, I found myselves ‘terminating’ i.e. blocking these irritating people. (hence the terminator picture i.e. networking like the terminator!)
Inspite of being a liberal, experienced, open networker: it is a nice feeling to stop these people dead in their tracks! And I must admit I kind of enjoy it as well.
This could be a new privacy model i.e. I will be open to contact but in return – I choose to exercise the right to terminate that contact if I need to
This is based on ‘Innocent until proven guilty’ as opposed to the existing digital fortress ecosystem(guilty until proven innocent)
Applying the principles of social networking to this scenario – it could soon become very efficient
Admittedly, the revocation engine may not work in context of the whole web but it may well work in context of a social network.
In a sense, the spam features if Gmail work in a similar way(except Google does the revocation implicitly on our behalf)
I can also see this working well with mobile social networks and for that matter any of the new, emerging social networks – all of which have an ecosystem (open or closed)
So, hasta la vista baby could take on a whole new meaning!
AKA – strengthen the revocation – not the moat bridge .. let people cross freely at the moat but always have the revocation engine as a defence mechanism
Thoughts?
Happy New Year !
Is ARPU outdated? The wider impact of Billing in an open mobile environment
I have been thinking of this for some time .. The concept of ARPU may be out dated .. because ..
a) ARPU does not translate to the open mobile Web i.e. the new world of mobile data(see below)
b) It does not translate when one person has more than one SIMs
c) ARPU ignores the other models like advertising where revenue is tied to a service or a product and not a user
d) ARPU makes the telecoms industry think local whereas the Web is global.
e) ARPU mistakenly makes the telecoms industry think that it owns the customer
Recently, Vodafone CEO Arun Sarin said in the FT : The simple fact that we have the customer and billing relationship is a hugely powerful thing that nobody can take away from us
Many don’t take this position seriously – and the Register rightly says
Vodafone CEO sticks head in sand, goes ‘La la la’
At the heart of ARPU, lies the billing relationship – and that’s why the billing relationship is so sacrosanct
However, the billing relationship is changing – and with it – ARPU itself may become outdated.
This may have a knock on effect to both Telecoms and Media.
Nowhere is it apparent than with the iPhone.
Many focus on iPhone for its looks, user interface etc ..
But iPhone is just a phone .. iTunes is the real game changer ..
Verizon rightly spotted this threat when they claimed .. as they bypassed the iPhone deal ..
They(Apple) would have been stepping in between us and our customers to the point where we would have almost had to take a back seat … on hardware and service support,
How so?
Because consumers buying the iPhone need to have an iTunes Store account before they can activate the device
Once iTunes and not the Operator has the billing relationship, then all kinds of content can be sold from iTunes(and not the Operator) such as Widgets .. a trend I had indicated some time back. iTunes as a delivery mechanism for mobile widgets
Nor is the change confined to iTunes alone.
Independent of iTunes, Once the friction in buying from a phone is removed, then all kinds of content, goods and services can be purchased directly from ANY web site
Hence, the billing relationship is indeed significant but the ‘opening up’ of that relationship is a hugely disruptive step.
ultimately, ARPU denotes the value of a customer to the operator
The point however being, value will have more than one component for instance
a) subscription(conventional ARPU)
b) advertising and
c) services
So, ARPU may have to be complemented by AARPU(average advertising revenue per user). In addition, advertising alone is not enough. Once a use clicks on an advertisement, it leads to a service. At the moment, advertising and services are not tightly coupled – for instance – we click on an ad which is served up on a website and we end up at a service on a different web site. In other words, services(fulfilment) lead logically on from advertising and they may also be a component of the value the customer brings
What ties advertising and services together?
Identity.
knowing Identity, advertisement and fulfilment can be tied together adding to the services component of the revenue.
Nor does this only affect the carriers. Media billing and rights relationships are also complex and arcane. While these relationships are global, they are actually composed of many local relationships and each are tied to geography.
This leads to issues like Place shifting
What happens when any content can be bought by anyone from any device merely by accessing an offportal web site and paying for it from the web site?
The technical pieces to make this happen already exist – but there is friction in the process – which hopefully will be smoothened out as we go along
Consequently, the billing relationship is under threat from both sides – from the Operator side (because in an open ecosystem there are multiple billing options and Operators think locally/nationally and not globally) and the content/media side(by factors like place shifting)
Thus, opening up the billing relationship could have profound implications for ARPU but also beyond
The game will then shift to a more complex dimension beyond what we see today. The closest parallel is Amazon who ‘own’ the customer because the customer wants to be owned by Amazon i.e. Amazon makes life easy for the customer and serve the customer. So does blyk – who also know their customer very well and are focussed on serving them
It will also shift to different relationships and licensing models – since existing licensing models are under threat and will evolve into something which we do not see currently
And the winner in all this is the customer!
With acknowledgements to Peter Cranstone of 5o9inc
The term AARPU was suggested by Werner egipsy souza






