http://www.opengardensblog.futuretext.com/archives/2007/12/losing_the_soci.html Wireless mobility - Innovation - Digital convergence - mobile web 2.0 Thu, 19 Jan 2012 13:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.opengardensblog.futuretext.com/archives/2007/12/losing_the_soci.html/comment-page-1#comment-1336 Ajit Jaokar Sun, 23 Dec 2007 12:21:38 +0000 http://dev5.indigocontenthost.co.uk/archives/2007/12/losing_the_soci.html#comment-1336 Sebastian .. I take your point. thanks for the comments. wish you a merry christmas and a happy new year kind rgds ajit Sebastian .. I take your point. thanks for the comments. wish you a merry christmas and a happy new year kind rgds ajit

]]> http://www.opengardensblog.futuretext.com/archives/2007/12/losing_the_soci.html/comment-page-1#comment-1335 sebastian barros Sun, 23 Dec 2007 05:19:22 +0000 http://dev5.indigocontenthost.co.uk/archives/2007/12/losing_the_soci.html#comment-1335 Hi, Really interesting blog! I don´t agree in the "cant smell" factor of the music today. The thing is that today music has been totally digitalized , but you have even more context, material than ever before. The only thing is that is digital!!! no more paper,just 010101. Lets take a look to one example. Justin Timberlake. In the good all days an Artist launching an album would have 3 pieces of content: The album ( With all the nice arts), radio single and a promotional video. What is going on today? In the case of the latest Justin Timberlake album futuresex (from SonyBMG) you have 77 pieces of music!!Exclusive ringtones for your mobile, Download single from website, digital album w/bonus content, Video stream on the website, exclusive ringtone, wallpaper batch, remix exclusive, itunes pre order, video ringer, full track downloads, mastertones, CD. The $$$ that came from the physical sale of justin timberlake´s CD was almost the same that came from the digital content. My point is that music today has more context than ever before, because you have more creative inventory and ways to distribute it. You dont have only a song in your ipod, you have the ringtone, the ringbacktone, the wallpaper, you watch videos on youtube, you participate in the website of the artist, etc, etc. Is different but is how it works in this days. Hi,
Really interesting blog!
I don´t agree in the “cant smell” factor of the music today. The thing is that today music has been totally digitalized , but you have even more context, material than ever before. The only thing is that is digital!!! no more paper,just 010101. Lets take a look to one example. Justin Timberlake. In the good all days an Artist launching an album would have 3 pieces of content: The album ( With all the nice arts), radio single and a promotional video. What is going on today? In the case of the latest Justin Timberlake album futuresex (from SonyBMG) you have 77 pieces of music!!Exclusive ringtones for your mobile, Download single from website, digital album w/bonus content, Video stream on the website, exclusive ringtone, wallpaper batch, remix exclusive, itunes pre order, video ringer, full track downloads, mastertones, CD. The $$$ that came from the physical sale of justin timberlake´s CD was almost the same that came from the digital content. My point is that music today has more context than ever before, because you have more creative inventory and ways to distribute it. You dont have only a song in your ipod, you have the ringtone, the ringbacktone, the wallpaper, you watch videos on youtube, you participate in the website of the artist, etc, etc. Is different but is how it works in this days.

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