Are social networking and ugc cannibalising mobile ringtones, wallpapers, games etc ..
There was a time when these content types were the rage. Today, you hardly hear anyone talking about them.
Especially with the rise of user generated content and social networking sites(on mobile and especially on the web) .. Ringtones, wallpapers etc seem to be no longer a fad.
My theory is:
People(especially teens) are fickle. They have limited attention spans. They like ‘free’. Thus, every teen that spends time on sites like MySpace and Facebook is not going to download that ringtone or that game or use that wallpaper to glam up their phone
With so much attention (both individual and industry) going to user generated content; ringtones, wallpapers and games are on the decline