Here is a practical way for operators to jump start the mobile web ..
I believe that there could be a role for bodies like OMTP
It came from a suggestion from Daniel Rosen (Head of AKQA Mobile)’s presentation’s at the Mobile Web 2.0 events(Daniel is a good friend whose views I like and respect)
Daniels’ suggestion was in a nutshell; Operators should standardise across 2d barcodes (also called QR codes)
I fully agree with this!
2d barcodes are ubiquitous and they are a key driver to the mobile web uptake because they can be in magazines and other publications and can be linked directly to a mobile web site
Others like Tomi Ahnonen also rave on about QR codes
This could be a role for an organization like OMTP which could undertake standardization which helps jump start the industry.
Recently, OMTP took the same role with standardisation on micro-USB – a positive step in my view
This form of cross synergy which help developers/customers is most welcome and indicate a role which a cross industry body can play