This comes out of a discussion at a conference last week .. It may seem obvious – but I think it is often overlooked ..
With mobile applications, the exception is the rule .. I.e. what is ‘blocked’ normally thrives as a mobile application ..
Bluetooth dating in the Middle East(elsewhere in the world, there are fewer restrictions to dating – hence dating via Bluetooth is not that popular –except in the Middle East)
I don’t have statistics for this, but apparently facebook has a high uptake on mobile because it is banned in most offices
Mcommerce has taken off in Africa – where traditional banking still lacks in remote areas
Again, not statistics, but I believe that recruitment sites and applications have shown an uptake on mobile devices in the UK – because people don’t want to be seen browsing them at work
So, for a successful mobile application, find out what is banned .. And then see if Mobile applications can solve the problem ..
Thoughts? What else can we think of?