http://www.opengardensblog.futuretext.com/archives/2007/06/itunes_as_a_del_1.html Wireless mobility - Innovation - Digital convergence - mobile web 2.0 Thu, 19 Jan 2012 13:47:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.opengardensblog.futuretext.com/archives/2007/06/itunes_as_a_del_1.html/comment-page-1#comment-1088 Simon Wed, 13 Jun 2007 21:23:06 +0000 http://dev5.indigocontenthost.co.uk/archives/2007/06/itunes_as_a_del_1.html#comment-1088 This all pre-supposes that iTunes understand that in the music industry in particular content is no longer king, it is the experience (context, quality, coolness and content) that captures the consumer's imagination. I'm kind of prepared to believe they do get this. But I'm not sure that opening up the iPhone as a platform for 3rd party Mobile Web 2.0 developers in in the Apple way of doing things. If iTunes only provides Apple developed widgets, they might miss the point. This all pre-supposes that iTunes understand that in the music industry in particular content is no longer king, it is the experience (context, quality, coolness and content) that captures the consumer’s imagination. I’m kind of prepared to believe they do get this. But I’m not sure that opening up the iPhone as a platform for 3rd party Mobile Web 2.0 developers in in the Apple way of doing things. If iTunes only provides Apple developed widgets, they might miss the point.

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