I get many of my ideas for blogs by relating unconnected events together
In this case, they are
c) Last week, when I spoke at Cambridge wireless network and I spoke about the pitfalls of sharing mobile content
Lets start with the last one ..
In my talk at Cambridge wireless network, I said that: The mobile data industry adopts a double standard. Yes, we understand user generated content – yes we want people to share user generated content (because that’s viral marketing you see!) .. But the irony is .. No .. We still want to ‘control’ how that content is shared ..
Specifically, we don’t want it to end up on the ‘Web’ (as in inside ‘flickr’) because then we lose in the vast pool of the Web and it loses its unique element of mobility! (That customers like content accessible on the Web is another matter!). Thus, therein lies the irony of ‘share and share unlike’ (the opposite of share and share alike i.e. on one hand we want people to share mobile content but on the other hand, we want them to share it ‘our way’
So, now ..
the contra question is .. How can we get users to share mobile content and yet provide something useful to the users? i.e. when would people want to share content and yet keep it mobile only?
The answer to that is : A Mobile broadcast version of ‘twitter’
If you know how twitter works, then its a simple step to be able to broadcast user generated content – perhaps into a FOAF situation as well(i.e. friend of a friend situation)
Is there value in this? Yes! because the whole idea of twitter is ‘instant updates’
So, instant ‘rich media’ updates aka sharing user generated content primarily captured on mobile phones – is indeed valuable and .. because the mobile device is available at the point of inspiration – there is a natural synergy
If you accept that, and read my book if you don’t (Mobile Web 2.0 by Ajit Jaokar and Tony Fish) then we come to the final piece of the puzzle ..
But .. How to do this?
The answer lies in the link User-Generated DVB-H Broadcasts
While this is not possible now ..
The operative phrase in the above article is:
To be clear, it’s not using DVB-H technology to get the video from the handset to the servers, but from the servers to all the viewers.
In other words, you can capture content and upload it via 3G but then you must use mobile broadcast technology(like DVB-H in Europe, DMB in Korea etc), to send this content to a number of ‘friends’ and indeed ‘friends of friends’ – (you cannot use cellular technology for broadcast – it simply wont scale!)
This could be a real killer app for Mobile video and an important reason to make mobile video technology seamless.
I have always believed that we, in the UK, need to speed up on Mobile video deployment since it has such great communication potential. But the unfortunate thing is, too many people see it only as ‘watching soaps on phones’ – which is only a shadow if it’s true potential.