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	<title>Comments on: Mobile as the seventh mass media ..</title>
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	<link>http://www.opengardensblog.futuretext.com/archives/2007/04/mobile_as_the_s_2.html</link>
	<description>Wireless mobility - Innovation - Digital convergence - mobile web 2.0</description>
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		<title>By: Lars</title>
		<link>http://www.opengardensblog.futuretext.com/archives/2007/04/mobile_as_the_s_2.html/comment-page-1#comment-1032</link>
		<dc:creator>Lars</dc:creator>
		<pubDate>Fri, 27 Apr 2007 05:27:48 +0000</pubDate>
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		<description>Hi Ajit:
The same Wired who pooh-poohed the camera phone &quot;those Japanese just love taking pictures but that will never fly here&quot; sometime back in 2001? It would be interesting to see if Brian Ashcraft, the author of the article you link to above, could point-out any handsets available in Japan today installed with Oki&#039;s app. as it&#039;s development was just announced in Nov. last year:
&lt;a href=&quot;http://www.oki.com/en/press/2006/z06114e.html&quot; rel=&quot;nofollow&quot;&gt;http://www.oki.com/en/press/2006/z06114e.html&lt;/a&gt;
According to that press release the company &quot;planned&quot; to commercialize in March 2007.
While of course we have seen other biometric security functions deployed here, Fujitsu&#039;s fingerprint scanner being perhaps the most famous, even Omron&#039;s Face Recognition software has been available for a few years:
&lt;a href=&quot;http://wirelesswatch.jp/2005/04/13/omrons-face-recognition-for-mobile/&quot; rel=&quot;nofollow&quot;&gt;http://wirelesswatch.jp/2005/04/13/omrons-face-recognition-for-mobile/&lt;/a&gt;
However, in all my time on the Tokyo scene, I&#039;ve never seen a person use one of these apps! The whole attraction to embedded RFID chips is speed.. Tap and Go. The moment you have to pin or otherwise authenticate a transaction the convenience, compared to using cash, is lost. The concern about thieves stealing (which is hardly an issue here in the first place) further reflects Wired&#039;s typically sensationalistic and un-informed observations about how mobile really works here in Japan. People are much less likely to lose their handsets and if/when they realize (soon!) they can make one phone call and lock the device. See DoCoMo&#039;s &quot;Services and functions for peace of mind&quot; page - in English - for more details:
&lt;a href=&quot;http://www.nttdocomo.co.jp/english/service/anshin/&quot; rel=&quot;nofollow&quot;&gt;http://www.nttdocomo.co.jp/english/service/anshin/&lt;/a&gt;
The Osaifu Keitai or &#039;Mobile Wallet&#039; is exactly that.. what happens when people loose their old analog wallet?? They make a call and suspend the credit-cards but they can&#039;t &quot;lock&quot; the cash.. lol.
Sorry for the long rant.. as your main topic, based on Tomi&#039;s initial blog, is much more in-depth it would take more time than I have on a Friday to address with the respect it deserves. That being said I would suggest that the evolution from 2D barcodes into RFID posters is an obvious path that we have already seen beta testing on the street here over the last year.. 8-)
Cheers,
Lars
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		<content:encoded><![CDATA[<p>Hi Ajit:<br />
The same Wired who pooh-poohed the camera phone &#8220;those Japanese just love taking pictures but that will never fly here&#8221; sometime back in 2001? It would be interesting to see if Brian Ashcraft, the author of the article you link to above, could point-out any handsets available in Japan today installed with Oki&#8217;s app. as it&#8217;s development was just announced in Nov. last year:<br />
<a href="http://www.oki.com/en/press/2006/z06114e.html" rel="nofollow">http://www.oki.com/en/press/2006/z06114e.html</a><br />
According to that press release the company &#8220;planned&#8221; to commercialize in March 2007.<br />
While of course we have seen other biometric security functions deployed here, Fujitsu&#8217;s fingerprint scanner being perhaps the most famous, even Omron&#8217;s Face Recognition software has been available for a few years:<br />
<a href="http://wirelesswatch.jp/2005/04/13/omrons-face-recognition-for-mobile/" rel="nofollow">http://wirelesswatch.jp/2005/04/13/omrons-face-recognition-for-mobile/</a><br />
However, in all my time on the Tokyo scene, I&#8217;ve never seen a person use one of these apps! The whole attraction to embedded RFID chips is speed.. Tap and Go. The moment you have to pin or otherwise authenticate a transaction the convenience, compared to using cash, is lost. The concern about thieves stealing (which is hardly an issue here in the first place) further reflects Wired&#8217;s typically sensationalistic and un-informed observations about how mobile really works here in Japan. People are much less likely to lose their handsets and if/when they realize (soon!) they can make one phone call and lock the device. See DoCoMo&#8217;s &#8220;Services and functions for peace of mind&#8221; page &#8211; in English &#8211; for more details:<br />
<a href="http://www.nttdocomo.co.jp/english/service/anshin/" rel="nofollow">http://www.nttdocomo.co.jp/english/service/anshin/</a><br />
The Osaifu Keitai or &#8216;Mobile Wallet&#8217; is exactly that.. what happens when people loose their old analog wallet?? They make a call and suspend the credit-cards but they can&#8217;t &#8220;lock&#8221; the cash.. lol.<br />
Sorry for the long rant.. as your main topic, based on Tomi&#8217;s initial blog, is much more in-depth it would take more time than I have on a Friday to address with the respect it deserves. That being said I would suggest that the evolution from 2D barcodes into RFID posters is an obvious path that we have already seen beta testing on the street here over the last year.. <img src='http://www.opengardensblog.futuretext.com/wp-includes/images/smilies/icon_cool.gif' alt='8-)' class='wp-smiley' /> Cheers,<br />
Lars</p>
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