SEO: How to use blogs for Search engine optimization and to improve your Google ranking/Alexa rating

Here is a simple method to use blogs to increase Google rankings/alexa ratings. I thought I should share it with you since I have rarely seen people use it and it worked very well for me.

The idea is to install WordPress or movabletype(or equivalent) on your server instead of blogging at generic sites like, blogspot etc etc. This is not technically too difficult to do and not too expensive.

Having done that, then you create the blog as a sub domain or a subdirectory of your main site. For instance, my blog is which is a sub domain of

Thus, when people link to your blog, they automatically link to your site. This has the advantage of boosting up your Google rankings and Alexa ratings for your whole site

Oddly enough, I have never seen any SEO person recommend this technique – but it works great from my experience

Some notes

a) This would work only if you are a truly committed blogger and are blogging things which people want to link to. It does not work if the content on your blog is fundamentally not useful to an audience(and therefore not linkable)

b) I think subdirectories work better than sub domains from an SEO standpoint. I use sub domains because our site uses subdomainis in general. I dont want to change my whole site just for that!

c) It requires long term commitment to blogging

But it works!


  1. seo says:

    Blogs Attract More Search Engine Traffic.
    You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.

  2. Ajit Jaokar says:

    Thanks for your comments Michael. rgds Ajit

  3. Frank says:
  4. Joem says:

    Nice article. I am starting to explore blogs for my Internet marketing and advertising ventures so I can really appreciate your contribution. This article can help me to become a better Online marketeer.

  5. SEO Articles says:

    Great post and also like to suggest to stay away form search marketers who promise: guaranteed search engine positions ,permanent search engine positions or instant link popularity. You don’t have to change your web site or create new micro sites in order to get higher rankings. It all comes down to effort and using ethical SEO strategies. I write SEO articles on weekly basis and this issue has always been on the back of my mind but never decided to write an article. Feel free to read my articles
    Search Engine Optimization Articles

  6. Gajendran says:

    Great article. Really it is appreciatable. This article can help me to become a better Online marketer

  7. Good article – I have a question, I want to start using blogs to enhance my site (not just for SEO), but am i missing out on an opportunity for free backlinks by hosting it myself? Is it not better to use external sites?

  8. Great article. We use blogs to enhance our site and give our visitors something to read daily. Thanks for your input.

  9. Angela Allen says:

    Me to am exploring blogging as a way of SEO, I’m pretty confused though. What’s to stop me just posting any old content with links to my website. (hopefully this post is not all rubbish)
    What I’m trying to find out is where does blogging seo become “spamming”. I’m just trying to be ethical about the whole thing.

  10. Little but helpful SEO tips. I also agree with you about importance of blogging for SEO.

  11. Crafting a social media strategy will expand your opportunity for content to be discovered and create traffic back to your site. Many people share and find content using social media like Twitter and Facebook it’s important to make sure that the content is engaging and fresh. Content creation and links that occur as an outcome of social media participation can provide positive signals to search engines and affect search visibility. The ultimate goal is to use social networks to foster productive content and behavior that drives traffic to your website.

  12. fania says:

    Blogs in the server help you boost your websites’ visitors and page ranking. It is also my exprience. I like your posting.

  13. Thanks for sharing.
    Can we use subdomain like instead of
    Will it work?

  14. Hi, was thinking, well, if somebody is not such a dedicated blogger, whether it would not be easier to use a free wordpress blog on and simply have wordpress promote the blog via category links, tags etc.?

  15. fire cracker says:

    Yes, nice technique practiced for link building strategies. This is good techniques for automatic link exchange.