Open Gardens

Wireless mobility - Innovation - Digital convergence - mobile web 2.0

 

About Open Gardens

Open Gardens is published by futuretext

Recently, the OpenGardens blog was rated amongst the top 10 mobile blogs as per technorati stats.


On W3C/Planet Mobile

Blog Directory - Blogged
Rated 8/10 on Blogged.com

Wikio - Top Blogs - Technology

RSS Feed

Subscribe By Email: Enter your email address:

Delivered by FeedBurner

About The Open Gardens Blog

I (Ajit) founded the blog on May 26, 2005 based on my vision and philosophy of OpenGardens i.e. the philosophical opposite of 'walled gardens' especially as applicable to the mobile data industry.

Today, the OpenGardens blog is one of the few blogs that span both the Web and the Mobile domains.

The blog covers wireless/mobile applications, open networks and mobile web 2.0. My vision behind the OpenGardens blog has been :

  • The blog is about the Mobile data industry and Digital convergence('Mobile web 2.0')
  • Analysis is more important than story/controversy. I don't believe that bloggers are true journalists. The blog is not about the latest 'story' but it's more about independent analysis/viewpoint
  • The OpenGardens blog is broadly about opening up the networks, growing digital usage and digital businesses i.e. we don't advocate closed networks, broadcast media etc
  • It is about disruptive digital technologies

Founder & Chief Blogger Ajit Jaokar

Ajit Jaokar is the founder of the London based publishing and research company futuretext (www.futuretext.com) focussed on emerging Web and Mobile technologies -including Web 2.0 and Mobile Web 2.0.

His thinking is widely followed in the industry and his blog, the OpenGardensBlog (www.opengardensblog.futuretext.com), which was recently rated a top 20 wireless blog worldwide

In 2009-2010, Ajit was nominated as part of the Global Agenda Council on the Future of the Internet by the world economic forum. He hopes to use this opportunity to further extend the pragmatic viewpoint of the evolution of Telecoms networks in an open ecosystem.

(Note: The Network of Global Agenda Councils plays a significant role in shaping the global agenda by monitoring global issues and elaborating recommendations to address them. Each Council, comprised of 15-20 Members, serves as an advisory board to the Forum and other interested parties, such as governments and international organizations. The Global Agenda Councils also act as the intellectual drivers of the World Economic Forum's Global Redesign Initiative, an unprecedented international, multistakeholder and multimedia dialogue that aims to develop a 21st-century vision of global cooperation. Members of the G20, the UN and other International Organizations have pledged their support for this initiative. )

Ajit is best known for his books Mobile Web 2.0, Social Media Marketing. Two new books ('Open Mobile' and 'Implementing Mobile Web 2.0') are being released in 2009.

His consulting activities include working with companies to define value propositions across the device, network, Web and Social networking stack spanning both technology and strategy. He has worked with a range of commercial and government organizations globally including The European Union, Telecoms Operators, Device manufacturers, social networking companies and security companies in various strategic and visionary roles

His recent talks and forthcoming talks include: CEBIT 2009;MobileWorld Congress(2007, 2008, 2009); Keynote at O Reilly Web20 expo (April 2007);Keynote at Java One; European Parliament – Brussels – (Electronic Internet Foundation); Stanford University's Digital visions program;MIT Sloan;Fraunhofer FOKUS ; University of St. Gallen (Switzerland); Mobile Web Strategies (partner event of CTIA in San Francisco)

Media appearances include BBC – Newsnight – 3phone launch; CNN money; BBC digital planet

Ajit chairs Oxford University's Next generation mobile applications panel and conducts a course on Web 2.0, Social networking, Mobile Web 2.0 and LTE services at Oxford University.

Ajit lives in London, UK, but has three nationalities (British, Indian and New Zealander) and is proud of all three. He is currently doing a PhD on Privacy and Reputation systems at UCL in London. Ajit is a fan of animation especially Tom and Jerry, Tintin and Asterix and likes the music of ZZ Top and other rock bands

You can contact me at ajit.jaokar at futuretext.com

You can follow me on twitter at http://www.twitter.com/AjitJaokar

See a video of my talk at CEBIT in Hannover
(intro in german - presenttion in english)

MORE

  • Ajit Jaokar on Twitter

March 28, 2007

SEO: How to use blogs for Search engine optimization and to improve your Google ranking/Alexa rating

Here is a simple method to use blogs to increase Google rankings/alexa ratings. I thought I should share it with you since I have rarely seen people use it and it worked very well for me.

The idea is to install WordPress or movabletype(or equivalent) on your server instead of blogging at generic sites like blogger.com, blogspot etc etc. This is not technically too difficult to do and not too expensive.

Having done that, then you create the blog as a sub domain or a subdirectory of your main site. For instance, my blog is www.opengardensblog.futuretext.com which is a sub domain of www.futuretext.com

Thus, when people link to your blog, they automatically link to your site. This has the advantage of boosting up your Google rankings and Alexa ratings for your whole site

Oddly enough, I have never seen any SEO person recommend this technique – but it works great from my experience

Some notes

a) This would work only if you are a truly committed blogger and are blogging things which people want to link to. It does not work if the content on your blog is fundamentally not useful to an audience(and therefore not linkable)

b) I think subdirectories work better than sub domains from an SEO standpoint. I use sub domains because our site uses subdomainis in general. I dont want to change my whole site just for that!

c) It requires long term commitment to blogging

But it works!

Post to Twitter Tweet This Post

Filed under: mobile web 2.0 — ajit @ 11:05 pm

15 Comments »

  1. Blogs Attract More Search Engine Traffic.
    You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.

    Comment by seo — April 1, 2007 @ 2:11 pm

  2. Thanks for your comments Michael. rgds Ajit

    Comment by Ajit Jaokar — April 2, 2007 @ 1:33 am

  3. Great article
    http://seofees.blogspot.com

    Comment by Frank — May 4, 2007 @ 10:04 pm

  4. Nice article. I am starting to explore blogs for my Internet marketing and advertising ventures so I can really appreciate your contribution. This article can help me to become a better Online marketeer.

    Comment by Joem — May 23, 2007 @ 8:36 pm

  5. Great post and also like to suggest to stay away form search marketers who promise: guaranteed search engine positions ,permanent search engine positions or instant link popularity. You don’t have to change your web site or create new micro sites in order to get higher rankings. It all comes down to effort and using ethical SEO strategies. I write SEO articles on weekly basis and this issue has always been on the back of my mind but never decided to write an article. Feel free to read my articles
    Search Engine Optimization Articles

    Comment by SEO Articles — July 5, 2007 @ 2:19 am

  6. Great article. Really it is appreciatable. This article can help me to become a better Online marketer

    Comment by Gajendran — July 26, 2007 @ 8:23 am

  7. Good article – I have a question, I want to start using blogs to enhance my site (not just for SEO), but am i missing out on an opportunity for free backlinks by hosting it myself? Is it not better to use external sites?

    Comment by Michael Simmons — March 21, 2008 @ 8:44 am

  8. Great article. We use blogs to enhance our site and give our visitors something to read daily. Thanks for your input.

    Comment by Cleveland Web Design — September 13, 2008 @ 7:17 am

  9. Me to am exploring blogging as a way of SEO, I’m pretty confused though. What’s to stop me just posting any old content with links to my website. (hopefully this post is not all rubbish)
    What I’m trying to find out is where does blogging seo become “spamming”. I’m just trying to be ethical about the whole thing.

    Comment by Angela Allen — October 7, 2008 @ 1:13 pm

  10. Little but helpful SEO tips. I also agree with you about importance of blogging for SEO.

    Comment by Web Design Bangladesh — July 14, 2009 @ 9:20 am

  11. Crafting a social media strategy will expand your opportunity for content to be discovered and create traffic back to your site. Many people share and find content using social media like Twitter and Facebook it’s important to make sure that the content is engaging and fresh. Content creation and links that occur as an outcome of social media participation can provide positive signals to search engines and affect search visibility. The ultimate goal is to use social networks to foster productive content and behavior that drives traffic to your website.

    Comment by Search Engine Optimization — August 26, 2009 @ 5:30 am

  12. Blogs in the server help you boost your websites’ visitors and page ranking. It is also my exprience. I like your posting.

    Comment by fania — October 22, 2009 @ 8:04 pm

  13. Thanks for sharing.
    Can we use subdomain like example.com/blog instead of furnitureblog.example.com?
    Will it work?

    Comment by Premium Joomla Templates — November 12, 2009 @ 10:48 am

  14. Hi, was thinking, well, if somebody is not such a dedicated blogger, whether it would not be easier to use a free wordpress blog on wordpress.com and simply have wordpress promote the blog via category links, tags etc.?

    Comment by Online Marketing Consultants — January 14, 2010 @ 3:36 pm

  15. Yes, nice technique practiced for link building strategies. This is good techniques for automatic link exchange.

    Comment by fire cracker — April 1, 2010 @ 8:05 am

RSS feed for comments on this post. TrackBack URL

Leave a comment