Mobile Marketing Manager, iTunes – anyone else seen it?

I am not sure if this is a real ad since I dont have a link

Apparantly it was a part of mobile monday NYC as reported by timothy shey

Has anyone else seen it? If its true, it could indicate a lot about Apple’s strategy for the iTunes phone

Title: Mobile Marketing Manager, iTunes

Req. ID: 2657738

Location: Santa Clara Valley, California

Country: United States

Req Date: 14-Jun-2006

Reports to: Senior Manager, Marketing and Promotions, iTunes

This position is responsible for overseeing worldwide mobile

marketing programs for iTunes content and feature campaigns. This

person will be responsible for working with cross-functional teams,

including Engineering and Marketing Communications, and outside

partners to develop the program infrastructure and reporting

solutions that can be leveraged worldwide. The iTunes Mobile

Marketing Manager will be accountable for traffic, sales and customer

acquisition goals. The successful candidate will bring substantial

experience in mobile marketing and partnership management as well as

strong leadership and management skills.

- Devise, measure, and monitor criteria for successful campaigns,

with a focus on customer experience and ROI.

- Collaborate with iTunes Engineering to build program components as

the foundation of the mobile marketing strategy.

- Engage music, concert, and television fans with compelling offers

and promotions.

- Strong knowledge of the mobile marketing ecosystem and

infrastructure, from carriers to aggregators to agencies to customers.

- Strong understanding of the handset technology limitations and

their impact on messaging and customer experience.

- Excellent contacts at US and International carriers, especially in

the marketing disciplines.

- Work with the major carriers, worldwide, to ensure the best

coverage and exposure to the potential audience.

- Identify and cooperate with aggregators and mobile marketing

agencies to build innovative campaigns.

- Reach out to content providers to forge strong relationships and

expose opportunities for mobile exclusives.

- Partner with Apple Advertising team to develop integrated programs

that support customer acquisition, revenue generation and brand-

building initiatives. Identify and secure co-op mobile advertising

dollars from iTunes content providers.

- Deliver on monthly and quarterly traffic, sales and efficiency


- Passion for music and entertainment media distribution.

- Strong leadership skills with demonstrated ability to present

recommendations and plans to senior management.

- Proven analytical skills and quantitative mindset.

- Skilled negotiator.

- Outstanding written, verbal and communication skills.

- Skilled at developing and exercising cross-functional influence.

- Highly motivated team-player and able to work in fast-paced


- 4-6 years relevant mobile marketing experience.

- BA/BS required with strong quantitative background; MBA a plus but

not required.

- Entertainment marketing background required.

- International work experience a plus.