It’s finally happened! …seems just like adwords and as we had predicted appears to include click to call
Google intros mobile ads service
By Colin Gibbs
Sep 5, 2006
MOUNTAIN VIEW, Calif.—Google Inc. has joined the mobile marketing
playground with a wireless version of its AdWords service.
The Internet giant quietly launched the offering that allows AdWords
customers to place marketing messages—including clickable links—in
listings retrieved through Google’s mobile search service. AdWords
customers can develop their own mobile advertisements and marketing
campaigns, and can set daily budgets, establish scheduled marketing
messages and pay only when consumers click the ad or call the business.
The U.S. offering follows April’s launch of a similar service in
Japan. Google is working to patent a system for click-through ad
placements that determines the type of device being used and
automatically takes a user to a mobile Web site or places a voice
call, depending on the phone’s capabilities.
source: RCR news and unwired