Seek thoughts on this
It pertains to advertisements placed on mobile web sites
My impression of mobile browsing is: people browse on mobile devices with a specific purpose in mind (unlike on the web).
This means, sites like Google will return specific results in a search query and the user will want to click that specific element of information.
For example: If you entered ‘Italian restaurants’ : then a Google mobile search will return specific addresses of nearby Italian restaurants(including perhaps means to directly SMS these restaurants from the mobile site).
In contrast, if you entered ‘Italian restaurants’ on the web, then we could get a whole host of results including perhaps the history of Italian restaurants in the UK etc etc.
So, in this context, my question is: Is not a mobile advertisement a contradiction in terms?
In other words, I go to the mobile site to get a specific piece of information. In that situation, why would I want to click on an advertisement on that page(since I am in a ‘hurry’ and ‘on the move’ already so to speak)?
Note, I am not referring to ALL mobile advertising – just advertising on mobile browsing sites.