Sky has launches an integrated mobile service. According to the digital tv group BSkyB has unveiled latest details of its mobile distribution strategy, launching a service that allows mobile phone users to keep up with latest multimedia news, sport and weather information around the clock.
This is another
OpenGardens strategy because it’s a downloadable symbian application. Sky is already delivering content through operators like vodafone and Orange. Once again it shows that the direct to consumer approach is gaining steam
