sky launches integrated mobile services ..

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Sky has launches an integrated mobile service. According to the digital tv group BSkyB has unveiled latest details of its mobile distribution strategy, launching a service that allows mobile phone users to keep up with latest multimedia news, sport and weather information around the clock.

This is another

OpenGardens strategy because it’s a downloadable symbian application. Sky is already delivering content through operators like vodafone and Orange. Once again it shows that the direct to consumer approach is gaining steam